Changing Tastes — Market Insights and Business Engagement

Organization:
Changing Tastes
Award Date:
04/2018
Amount:
$50,000
Purpose:
To support market insights and business engagement on fish welfare.

The Open Philanthropy Project recommended a contract of $50,000 for Changing Tastes to conduct research on attitudes about humane production of fish and seafood among U.S. restaurant and supply chain decision-makers and consumers. Changing Tastes, a food consultancy, intends to conduct surveys to identify current marketplace recognition of humane production and disseminate the results via trade conferences and media.

This funding was provided through a contractor agreement, and falls within Open Philanthropy's focus area of farm animal welfare. While Open Philanthropy typically does not publish pages for contractor agreements, it chose to write about this funding because Open Philanthropy views it as conceptually similar to an ordinary grant, despite its structure as a contract due to the recipient’s organizational form.

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