Good Ventures, with input from GiveWell, awarded a grant of $900,000 to the Georgetown University Initiative on Innovation, Development, and Evaluation (gui2de) for its Zusha! Road Safety Campaign, as part of GiveWell's Incubation Grants to support the development of potential future top charities and improve the quality of GiveWell's recommendations.
gui2de, an initiative that incubates and evaluates effective development solutions, manages the Zusha! Road Safety Campaign, which targets unsafe drivers of public service vehicles. The campaign distributes stickers for buses with messages encouraging passengers to speak up and urge drivers to drive more safely. The program’s goal is to reduce traffic accident deaths (which are more common in many developing countries than in most developed countries{footnote_1}).