Reducetarian Foundation — Fish Consumption Messaging Research
- Organization:
- Reducetarian Foundation
- Award Date:
- 04/2020
- Amount:
- $14,190
- Purpose:
- To support research to analyze the impact of various messages on fish consumption.
Open Philanthropy recommended a grant of $14,190 to the Reducetarian Foundation to support research to analyze the impact of various messages on fish consumption, led by Gregg Sparkman and Johanna Matt-Navarro. The research will include a survey on norms and values correlated with fish consumption, an assessment of messages to reduce fish consumption, and a randomized controlled trial on the effectiveness of selected messages in reducing fish consumption among consumers.
This falls within Open Philanthropy's focus area of farm animal welfare.