Reducetarian Foundation — Fish Consumption Messaging Research

Reducetarian Foundation
Award Date:
To support research to analyze the impact of various messages on fish consumption.

Open Philanthropy recommended a grant of $14,190 to the Reducetarian Foundation to support research to analyze the impact of various messages on fish consumption, led by Gregg Sparkman and Johanna Matt-Navarro. The research will include a survey on norms and values correlated with fish consumption, an assessment of messages to reduce fish consumption, and a randomized controlled trial on the effectiveness of selected messages in reducing fish consumption among consumers.

This falls within Open Philanthropy's focus area of farm animal welfare.

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