Open Philanthropy recommended a grant of $40,000 to User-Friendly Marketing to support its work helping farm animal welfare groups around the world to improve their corporate outreach strategies. The project will be led by Amy Odene, who has extensive experience working on corporate farm animal welfare campaigns.
This falls within Open Philanthropy’s focus area of farm animal welfare.
To learn more about new approaches and strategies, Open Philanthropy sometimes makes “experimental grants”, which involve less vetting than its other grants. This is an experimental grant.