Vereniging Green Protein Alliance — Plant Protein Advocacy

Vereniging Green Protein Alliance
Award Date:
To support a project that will advocate for setting targets to increase sales of plant protein.

Open Philanthropy recommended a grant of EUR 282,500 (approximately $306,639 at the time of conversion) over two years to Vereniging Green Protein Alliance to support “The Protein Tracker”, a project that will advocate for European retailers and food service organizations to set targets for increasing sales of plant protein.

This falls within Open Philanthropy’s focus area of farm animal welfare, specifically within its interest in alternatives to animal products.

Read more: